High Level Consulting: Digital Marketing That Doesn’t Suck
High Level Consulting: Digital Marketing That Doesn’t Suck cuts through the noise, gimmicks, and overhyped “guru” nonsense to bring you real strategies that actually move the needle. Every episode dives into practical, proven systems for lead generation, automation, attribution, scaling, and building a business that isn’t held together with duct tape and hope.
Whether you’re running an agency, growing a local business, or trying to squeeze more ROI out of your marketing stack, this podcast gives you the playbook—minus the fluff, hacks, and headaches. Straight talk. Actionable tactics. Zero BS.
If you’re serious about leveling up your marketing, visit http://highlevel.consulting to get tools, strategies, and resources that actually work.
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In this episode of High Level Consulting: Digital Marketing That Doesn’t Suck, we break down one of the most misunderstood topics in the HighLevel ecosystem: why attribution reporting belongs at the opportunity level—not the contact level.
If your reporting feels inconsistent, your conversions look inflated or undercounted, or your campaigns aren’t getting proper credit, this episode will finally make everything click. You’ll learn how shifting attribution from people to pipeline stages eliminates double-counting, preserves clean data, and gives you a reliable, repeatable way to measure what’s actually driving revenue.
We’ll cover:
Why contact-level attribution falls apart with multi-touch journeys
How HighLevel’s opportunity-level structure eliminates data conflicts
The logic behind tracking deals instead of profiles
How to persist UTM parameters, gclid/fbclid, and source/medium across pages
The exact fields and workflows you need for clean, accurate reporting
Real-world examples of how agencies fix broken attribution using this method
Whether you’re an agency owner, CRM builder, or HighLevel power user, this episode gives you the blueprint to accurately measure ROI, assign true campaign credit, and stop guessing which funnel steps actually work.
If you want the tools, templates, and workflows mentioned in this episode, visit http://highlevel.consulting for advanced training and resources.